Comprehensive Obituary Database: Obit360
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How Obit360 Supplements the LADMF
In order to accurately locate our customers’ participants, we need complete, clean data. The LADMF provides the name, DOB, DOD and age of the individual, and while this information is useful to us, we need more than that to accurately locate the participant using Obit360. Obit360 data provides name, residence, age, DOB, DOD and the official obituary/death notice, which can contain additional information about beneficiaries and history of life. This information is incredibly important to our customers’ when locating any participants’ beneficiaries or descendants to ensure proper allocation of benefits.
Just finding the additional information should be a sufficient reason to include Obit360 in your death audit services! Obit360 provides additional obituary tools for searching, filtering, notification and reporting, probability index (P-Index) and our proprietary search algorithm (which we think is pretty impressive!). On top of all of these fantastic options to make your life easier, we also integrated a simple-to-use graphical user interface (GUI) and a stellar user experience (UX).
A Smarter National Obituary Database Powered by AI
Obit360 is a continuously updated national obituary database designed to surface death records that may be missing from traditional sources, including gaps commonly found in the LADMF. By combining large-scale obituary data with advanced AI and machine learning models, Obit360 helps organizations identify unreported or delayed death events faster and with greater confidence.
Unlike basic obituary listings, Obit360 records are built to support real-world operational use cases — from compliance and risk management to customer lifecycle updates and record reconciliation.
This intelligent obituary database is designed to supplement LADMF coverage, expanding visibility beyond SSN-based matching by incorporating names, dates of birth, and geographic signals to help identify death paths that may not yet appear in official files.
How Obit360 Uses AI and Machine Learning to Improve Death Matching
Many death events go unreported or are delayed in traditional datasets. Obit360 addresses this gap using artificial intelligence and machine learning models trained to recognize complex identity patterns across obituary data.
- AI-Driven Matching Capabilities Include:
- Name normalization and variation detection
- Date of birth and age estimation logic
- City, state, and regional correlation
- Cross-source obituary validation
By analyzing multiple attributes simultaneously, Obit360 uncovers death records that may not yet exist in official SSN-based files, helping organizations reduce blind spots and improve decision-making.
Why Choose Obit360 Over Traditional Obituary Databases?
Obit360 goes beyond static obituary aggregation by applying intelligence at scale.
Key Differentiators:
- National obituary database coverage
- AI-driven identity resolution
- Supplemental matching beyond SSNs
- Enterprise-ready data delivery
- Built for ongoing monitoring, not one-time checks
The result is a more complete, more responsive obituary database designed for modern data environments.
Contact Us to Learn More about Obit360
As with our Death Audit and Life Audit Solutions, the Obit360 solution provides our customers with industry-leading technology to provide the fastest results. Obit360 is our solution to the gaps left by the LADMF, and it’s been helping our customers locate all of their missing participants and/or missing beneficiaries.
Join one of our Death Audit Solutions webinars to check out how Obit360 can help your business perform better. At LifeStatus360, we’re dedicated to providing our customers with the highest-quality technology to lead the data compliance industry into the world of digital transformation.
A practical and fantastic data experience. Try our Obit360.
Frequently Asked Questions About Obit360
What is Obit360?
Obit360 is an AI-powered obituary database that aggregates and analyzes obituary records from across the United States to identify death events that may not yet appear in traditional datasets.
How does Obit360 support LADMF workflows?
Obit360 enhances LADMF-related processes by providing earlier visibility into death events, expanding coverage beyond official files, and improving overall match confidence when used alongside traditional sources.
Who uses Obit360?
Obit360 is used by organizations that rely on accurate life-status data, including financial services, insurance, compliance teams, data providers, and enterprises managing large-scale customer records.
How can I request Obit360 data?
You can request access to Obit360 by contacting LifeStatus360 to discuss your use case, data delivery options, and integration requirements.